About Us

We're a team of super enthusiastic sleep addicts from around the world who test hundreds of sleep products and share everything - the good, the bad, and the uncomfortable - with you.

Our mission is to help millions of consumers around the world make better choices - and more easily.

We want to help you make the right choice for your sleep because your sleep matters!

Sleep Hero India was founded in March 2021 and is part of a global network of partner sites:

We're constantly growing and expanding into new markets.

This helps us explore the world of sleep worldwide and share our experiences.

Millions of readers trust us to help them choose the best mattresses and sleep products available online.

Mattress reviews need thorough work, and we do our best to get the most useful reviews.

But first of all, what exactly do we take into account?

How do we test?

And how do we even select the products we end up testing?

Let us take a closer look at our testing process, from the sparking idea to the finished review. 💡

How we choose the products we test

Although we work closely with market-leading brands, we can't test - or write about - every product on the market.

That's why our first step is conducting in-depth market research.

Some of the questions we ask ourselves:

• Have the market leaders launched any new products lately?
• What are the newest trends in the sleep world in India, the UK, the USA and beyond?
• What products have we discovered that make our sleep more comfortable?
• Has any new sleep research been declared that might be of interest?

By keeping a close eye on the market, products, and research in India and beyond, we can write the best - and most interesting - articles for you.

So once we have decided on the products that are worth testing, how do we get them?

How we get the products we test

We have affiliate partnerships with some of the most important companies in India, including Flo and The Sleep Company.

Often these brands and retailers send us their products for free.

However, that doesn't mean we offer them favourable reviews, and we don't get paid to recommend specific products.

After all, we are obligated to you, our readers, to provide fair and accurate reviews.

If we have no direct relationship with a brand but want to test a product that we think is interesting or important, we buy it anonymously for testing purposes.

With this two-pronged approach, we can test a wide range of products.

But what do we consider necessary for the testing process?

Let's look at that next.

What we consider in our testing process

Testing mattresses is not just about sleeping on them.

We take into account all the factors that affect the customer, including:

• Delivery, packaging and return
• Sleep experience (this includes comfort, firmness, support, temperature, motion transfer, mattress suitability and more).
• Practicality and durability

The most significant indicator of a good mattress is whether or not it's comfortable and supportive.

But much of this can be subjective.

That's why we work with several testers who meet different criteria.

We also ask our team of content writers, at times, to test the product and report their first-hand experience.

We then share these results with our team of sleep experts.

At times, we also test a product in multiple markets.

But how exactly do we approach the testing process?

How we do the actual testing

Testing a mattress can be quite a task.

We firmly believe that just lying or sleeping on the mattress for a few hours isn't enough to find out if it's right for you.

That's why we take our mattress tests a step further.

The process is a little more detailed and deserves its own page.

You will find a full report of our testing process on our research methodology page.

There we give you all the details of how we test our sleep products for comfort, breathability, flexibility, motion isolation, and so much more.

What happens after we've tested

If the products are being tested by our content writers, they will test and write the review simultaneously, noting their experience as time passes.

However, if the products are being tested by independent testers, they will complete an in-depth testing questionnaire and share the information with our team of content writers.

The content is reviewed by our other team members and/or our team of sleep experts whenever needed to ensure that we get the most valuable and accurate content to you.

And the products? We will return or gift them.

The layout of our website is hopefully quite intuitive, but buying a new mattress isn't always.

We recommend the following steps when navigating our website:

• If you're new to the ins and outs of buying a new mattress, we recommend you start with the Advice section. Here you'll find answers to some of the most important questions you may have.
• Do you share your bed with your partner? Are you a hot or cold sleeper? Do you want to buy a luxury mattress? In the Best Mattresses section, you'll find several guides to help you find the perfect mattress for your needs.
• Once you've decided on a mattress type, we recommend you head to our Mattress Reviews section. There you'll find detailed reviews of different mattress brands, carefully sorted by price.
• Before you buy your mattress, you can also look for other bedding such as duvets, pillows, mattress toppers, or bedding. Our Sleep Accessories section can help you with this.
• Finally, once you've decided on all your sleep essentials, check out our Discounts pages for exclusive discount coupons.

If you're visiting our website for the first time and just want to read some well-researched content about sleep, our Blog section has some interesting articles about the sleep world.

We are here to help you through every step of your mattress purchasing journey, from start to finish.